I'm no fan of schools forcing STEM students to study boring electives but this is a prime example of why that might be useful.
The entire premise of the post is wrong - average pixel value has nothing to do with how orange the oranges look - it's all about perception.
Here's an example where the same exact color (pixel value) can be perceived as either light or dark depending on the context: http://brainden.com/images/identical-colors-big.jpg
That's what the bag adds - context - but the author hasn't made this connection.