Apple Search Ads Is Now Apple Ads

Email from Apple:

Hello,

When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results. Today, advertisers can run ads in multiple placements across the App Store, so we’ve decided to change our name.

Apple Search Ads is now Apple Ads.

To access your account, we encourage you to use the new sign-in page at https://app-ads.apple.com/cm/app/.

The Apple Ads Team