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> But why put your brand at the mercy of a government like that?

I tend to trust my government (Canada) and I appreciate that WHOIS information is hidden by default for .ca domains. I live here and always will so it seems fit to use the national TLD for representing myself and my work.

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same here with .ch! I trust Switzerland’s stability way more than I’d trust any business or country. I’m not actually sure if there’s any ccTLD more trustworthy. (yes I know that the TLD is ‘managed’ by a private company but still)

IIRC CIRA who is the delegated ccTLD manager of .ca is not a government entity (this is quite common in the ccTLD space actually, a lot of ccTLD are being managed by foundations or non-profits).

They're not, they're a (refreshingly transparent) non-profit -- but the government has the ability to reassign management of .ca to another organization as they wish.

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