Yes, this is how social boycotts worked. They aren’t nice. Ostracized is an OLD Greek Civ word. Shunning is another.

I am beginning to suspect people are unaware of how messy any form of mass activism ends up being. Mass being the keyword here.

The point being made was about the inevitability of this form of collective action.

Cancel culture is fundamentally about the little guy exerting collective power, based on the older rhetoric limiting people to consumers. That bell has been rung.

Never said that the little guy is going to get it right, or that it’s easy to wield this power.