Maybe it's less convenient and more expensive and onerous. Do good things require hard work? Or did we expect everyone to ignore incentives forever while the trillion-dollar hyperscalers fought for an open and noble internet and then wrapped it in affordable consumer products to our delight?
It reminds me of the post here a few weeks ago about how Netflix used to be good and "maybe I want a faster horse" - we want things to be built for us, easily, cheaply, conveniently, by companies, and we want those companies not to succumb to enshittification - but somehow when the companies just follow the game theory and turn everything into a TikToky neural-networks-maximizing-engagement-infinite-scroll-experience, it's their fault, and not ours for going with the easy path while hoping the corporations would not take the easy path.