This is my problem in every situation.

Want a car? Here are thousands of options. Want a fridge? Good luck in market research. Want a TV? Nope, I will not help. Too many variables. Bottle of water? Here are hundreds of options. Let's guess why one bottle can cost x100 times more than another.

Sometimes I just want simple things ... Like to drink a cup of coffee.

In my student time. There was a shop where we bought "Beer", "Cognac" or "Vodka", with corresponding simple labels. No trademarks, no info on producers. Very easy to choose.