* Bluesky is from the same people that launched Twitter and, optics aside, just the same ideology. There is no real deep divide on values. It is about locking up people in echo chambers, information filtering and ultimately ripping out people's ability to organize around a common good.
There is only one danger for the 0.1%. The 99,9%.
* The people that got disturbed by Twitter's boosting of extremists and nazis, now took refuge to bsky. Only to get ripe for the next iteration. But see how many people are still on X, increasingly less aware of the abnormality they are drowning in.
This playbook of cultural engineering should be super clear by now. Ad tech => Private Intelligence.
* How to sell it? Invest in narratives that bend the notion of free trade in order to instill rigid beliefs about Free Markets. Now look at the free markets. :) It only takes you a few million bucks and a dinner to set your company free.
Like parent hinted at, "social media" means the opposite for society.