I'm not really a gamer, but I experienced something maybe similar with the ipad. When I first got one, of course, I was reading news and swiping away and it was completely natural.

Then I'd go to a restaurant and when reading the menu, I'd start swiping at the paper or vinyl menus like it was a tablet. It's a curious phenomena to have that brand new tablet gesture overtake decades of behaviors and perceptions with real paper.

Kudos to Apple, I guess.