Does it? When I trained as a schoolteacher, we were required to engage in 'reflexive practice', meaning at the end of the school day, we were expected to sit down and think about - reflect - on what had happened that day. I don't know how the Shopify CEO meant that phrase, but 'reflexive AI usage' has two conflicting meanings - it can be AI usage that is either actively or passively chosen - and we might need some better phrasing around this.