Anyone who thinks Google or Chrome is evil has no idea the scope or scale of what/where evil is. You haven't seen anything till you've worked with some of the groups Chrome has to deal with. IAB, & so many other advertising folks are wild & extremely lobbyist happy folks, who absolutely are intent on feeding the public to the wolves.

I don't know as much about the UK agencies Google has been wrestling with, but my vague sense is much of the UK has alas undergone severe regulatory capture. Here's the ICO finding in favor of tracking everyone, 'what if personalized ads are what consumers want': https://www.adexchanger.com/privacy/the-uks-data-protection-...

Anyhow, hopefully premature but RIP Privacy Sandbox. Very weird strange attempt. But as has been kind of always evident, 'you're going to miss us when we're gone'. And you could just turn these adverising-only APIs off, where-as third party cookies are deeply enmeshed in actual web flows as well as ads, alas.