The problem is that with the new wind C++ got with C++11, its role in GCC and LLVM, and domains like HPC, HFT, GPGPU, WG21 got up to 300 something members, everyone wanting to leave their name on a C++ standard, many proposing features in PDF form only.
And since in ISO driven languages, what gets into a standard, does so by votes, not technical implementation merit, it is about doing a proper campaign to get the bases to vote for your feature, while being persistent enough to keep the process going. Some features have more than 20 revisions on their proposal.