> Nearly half (48%) say they’d be willing to pay around 10–20% more.
$110-120 for a $100 item, no?
$110-120 for a $100 item, no?
> of paying $2 to $3 more on a $100 item, not paying $110 more on a $100 item
$110 more on a $100 item would be $210. I have no idea where pwg got the “$110 more”, though. Seems the in-context comparison would be “$85 more”.