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But they're also SATELLITE radio. That is a huge value add over traditional radio service. I don't think users were only paying for sirius/XM because the services didn't have ads. It was because the products were technically superior.

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What is the huge value added over traditional radio? That it's not FM? In terms of quality you mean? I thought when it first came out that their big pitch was no ads. But don't get me wrong, I also think satellite radio is better because of programming, sound quality, AND no ads.

Although I think they are running ads in some markets... Guess they couldn't survive on the no ads model and are going hybrid?

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