Nvidia didn't just raise prices – they deleted an entire GPU tier

Nvidia also created a GPU tier to manipulate prices years ago.

Most people remember the 3090 being a flagship card that was overkill for most people. So why did so many gamers spend $2000 on it? Because Nvidia told them to.

Prior to the 3000 series, the card existed in the form of a Titan. If you wanted the best gaming card, you’d get a 2080. If you wanted a card for scientific computing, rendering, etc, then you could splurge for the Titan. Two different audiences. No one was buying a Titan for gaming.

Nvidia realized if they throw some RGB on the Titan line (so to speak), gamers will happily pay the premium for it, making them more money AND anchoring a much higher price bracket for video cards in the future.

Yeah this is how it felt looking at high level specs. I basically wanted a 5080 with 24GB of memory. 5090 seems overkill for even gaming especially with power consumption taken into consideration. At this point though, I want anything I can get at MSRP, and seems it will be a while until supply catches up.