I'm fed up with this kind of PR masquerading as tech journalism. He's not a journalist. He's part of Apple's third-party marketing arm and he gets compensated for writing this kind of trash with exclusive meetings etc. at Apple.
If I want to read perceptive analysis of Apple products I prefer to read real, objective journalists like John Siracusa.
He writes also on Ars. In 2012, he has posted a single article, his review of Mountain Lion.
Might I ask, and I am being completely sincere, what DO you read regularly for "perceptive analysis of apple products" that goes beyond once a year OS reviews?
How many of these blogger/journalists have broken real stories? Future of Mac Pro anybody? Sure, they like to name drop and whisper about 'informed sources' but the truth is they have nothing of substance to report. Everything is gossip, speculation, or parroting of press releases.
He brings a certain wit, and skill at writing, to observe all things Apple. His article are traditionally read by those who love the platform - it's unclear to me why people who aren't enthusiasts for the Apple platform would read his blog - as that is the audience his articles are targeted at.
Back when he started 10 years ago, he was writing about the Apple-the-underdog, and there was a certain quixotic element to his articles. Nowadays, with Apple being the 2-ton beast that it is, that sense of rooting for the challenger has gone, and with it a bit of the ideological purity that comes with being a member of the downtrodden class.
I for one, appreciated the longer essay that he wrote on the MacBook Pro. I think his essays are his greatest strength, wish he did more of them.
Nor that he's in the business to break stories.
Indeed. I think this write is what it seems to be his review of rMBP. So he waited more than one month and half before delivering his take on the new laptop. Hardly seeking to break stories.I think any half-decent tech blogger or journalist should be fighting for court room seats in San Jose right now. That's where the story is.