You don't have to lie to tell a lie. The media have honed well this skill over decades.

"Coffee study found that it TRIPLES, your chance of developing a terrifying form of colon cancer! A 300% increase!"

In reality the study had a sample size of 10 and the odds were for an extremely rare form of lung cancer you have a 0.0003% chance of developing anyway. But now most readers go tell their co-workers "they did a study and found that coffee actually gives you colon cancer".