Again, they are not being punished in a court of law. Being incorporated in Cyprus, they (sadly) enjoy all the rights and privileges of being a Western company.
I, as an individual, can refuse to do business with any company I please, on the basis of my beliefs and moral convictions (and on the basis of the likelihood of them being complicit in something I oppose to).
If you prefer one brand of ice cream over the other, is this a collective punishment of the other company (looking at you, Ben & Jerry)?