My favorite part:
> I've never worked through a night. The only times I worked more than 40 hours in a week was when I had the burning desire to do so. I need 8ish hours of sleep a night. Same with everybody else, whether we admit it or not.
> For creative work, you can't cheat. My believe is that there are 5 creative hours in everyone's day. All I ask of people at Shopify is that 4 of those are channeled into the company.
Obviously, as I'm replying to someone with first-hand Shopify experience, which I don't have, take all this as you wish. I only know the Twitter Tobi. (and I think his "AI first" memo is ridiculous, to the point that I struggle to imagine that the same person wrote this twitter thread)