They're also worrying about declining revenues in hardware so they are aggressively shifting to subscription and service fees, to the point of destroying the user experience of the Apple ecosystem. I am almost forced to use iCloud backups because of decades of neglect with offline syncing. Why must I pay monthly for gigabytes of storage to backup my iphone when a single $30 hard drive could do it?
I understand and see the value apple provides in a walled garden. It's not totally useless. It's one of the reasons apps tend to be higher quality in the App Store and the platform is basically free of viruses unlike an "open" platform like Windows. But I also welcome the changes that might make it easier for web based technologies to run freely on iOS.