Cool, and I'm glad that someone is demonstrating a way to use CSS3 to create graphics in a way that doesn't require extra markup. One of the biggest problems with CSS3 is that, in a twist of irony, it's image composition power entices developers into adding markup to hang the CSS off of. This ends up complicating the markup merely to generate an image, which is a mistake.
This technique, on the other hand, using the :before and :after selectors shows the right way to use CSS3 image composition, if you choose to do it. This example should be shouted from the hilltops to all front-end web devs.