Should the public really be funding almost $1 million for a game created by a private company?
Before it looks like I'm undermining the entire idea behind Kickstarter, a company with an impressive portfolio seeking funding from the community seems a bit more parasitic than a group of programmers trying to make their own game. One of the differences being that the company exists to make games, and already has cash behind them.
The benefit to the consumer is they get to support a game that otherwise might not have been made if they choose to. They get a copy of the game they want.
Benefit to company decreased risk they will make game and no-one will buy + the cash flow + can bypass publishers.
Win/Win.