"Don't commit violent crimes" doesn't work for most violent criminals, because they go back to committing violent crimes. Simple as.
"Stop gambling" doesn't work for compulsive gamblers, because they go back to gambling. Simple as.
"Have superhuman willpower in a domain where I don't feel temptation" isn't a cure, it's unempathetic judgment.
Why does food addiction encompass 40% of the US population?
It might be more useful to see addicts to every type of substance as a large pool of anxious people who came across a substance to self-soothe, and figure out how to address the anxiety problem first.
You won't get judged for eating alone at home, but start drinking alone at home...
It's a complex social-environmental, economic, and political problem.
Yeah, we all know why it doesn't work.
Things that do work ultimately do so by that mechanism (of course!) but not via people trying to eat better and exercise more per se. They do it by changing the circumstances under which a person is making decisions about eating and living, so better eating and more exercise in-fact happen, consistently and enduringly.
From most- to least-effective, over the long haul, it looks something like this:
1) GLP-1 agonists & friends,
2) Move to a skinnier country,
[a large gap]
3) Months and months, probably with periodic long refresher-sessions every year or two if you want it to actually last, of high-touch expensive help from multiple specialists, amounting to hours per week. This is the gold standard for what "actually works" as far as what can be done as an intervention, before Ozempic and such, and its outcomes are... so-so.
[another large gap]
4) Basically any diet & exercise plans or attempts to simply "eat less and move more"
(throw gastric bypass and stuff like that in there somewhere, not quite sure where they fall)