The real issue is, to paraphrase a football player, "What do lifetime mean?" Is it the lifetime of the product (typical in consumer goods), or was it the consumer's lifetime (i.e.-until they died)? If it was the consumer's lifetime, if they had a site where someone died and another person was going to take over, would we then be upset if Joyent started charging the successor?

Lifetime typically means expected life of the product (see: lifetime warranties). Death is really, really complicated, so I can't imagine anybody would actually tie their products to a consumer's death.