Do you know how cheap culturing bacteria is ( I really have no idea )?
At 1 million/year ( worst case ), that’s roughly 3k/day so 40 dollars / analysis using your numbers . Assuming the machine lasts a bit longer ( say 5 years ) that’s 8 dollars/analysis, assuming 20min/sample. Make it a bit faster (5 minutes) and you’re down to two dollars which doesn’t look super expensive to me.