When World of Warcraft first came out, there was so much outcry because it was simply "Everquest dumbed down". Players had taken the component that looked familiar in WoW - the grind - and compared it unfavorably simply because that was the only available metric. In reality, the focus of the design was placed elsewhere entirely and the game itself caused a paradigm shift for grinding to be regarded as negative.
For us as intelligent thinkers to willfully ignore this fundamental problem of introducing something new with familiar components and dive down into a circle of hate would constitute being a hater.
How about you try with Makr as example with details instead of WoW
I guess what drew me was that everybody on that page was in a synchronous experience. You make a composition, everybody will be instantly exposed to it. It's like everyone takes a turn being at the top of HN with the fluidity of Twitter.
2. Don't dismiss it outright. Get a few of your friends to remix a few images together and see if it growth on you. If it doesn't, no problem, but there is a chance your friends will love it. I started using it with my girlfriend and now we sometimes compete on who could remix an image with a more clever title. It's really fun!