That leaves a lot of room for the "Cancel" option to be buried in an obscure hard to find part of the website. I'd have hoped there was a requirement for it to be as prominent and as easy to find as the "Subscribe" option (and maybe there is, just not mentioned in this piece?)
https://www.swlaw.com/publication/ftc-click-to-cancel-rule/#...
I personally don't want that. Click to cancel? Sure. But perfectly symmetrical is not something I need and in many cases not something I want.
Yes, since the alternative is what you have now: impossible to find and if you find it highly annoying. Even if you have the law which says "canceling must be as easy as subscribing" like where I live it still isn't even close due to efforts of government creating a law but failing (by design) to fund the agency tasked with keeping the companies in check.
ABSOLUTELY YES
[Cancel] [USD 12.99/mo billed on the 20th]I'm going off my experience with cookie banners, and how that whole thing seemed like a great idea at the time but turned out to mostly be an incredible annoyance.
In the same way, I don't think I'd enjoy a cancel button being front-and-center and cluttering up an interface at all times, given that I don't want to perform a cancellation action the vast, vast majority of the time when I am using a subscription service.
95% of the services I use already stick a cancellation button in either a "billing" section or a "user" section, which is generally quite easy to find and use in the rare instances I need it.
I wouldn't, I would like some form of confirmation before buying a subscription. I don't see the problem in a unsubscribe function having a symmetrical confirmation in any service that doesn't try to trick me into a subscription. And actually, even more so for services that try to trick me...
Click to settings Click to cancel Click to confirm cancel
Usually signing up takes more effort than that! I didn't even have to type anything.
Yes.
1. Login
2. Go to your account page.
3. That should have a link to billing management.
4. Somewhere on the billing management screen there should be some easy to figure out way to cancel.
Details will vary but in general cancelling logically makes the most sense as part of payment management, so it belongs where other payment management goes such as adding or updating a credit card.
If the site wants to it would be fine to have a separate subscription management section that is linked to on the account page parallel to billing management. That might make sense if it is a service where there are options users can add to or remove from subscriptions.
For example a streaming service might have separate paid options such as higher video resolution, more simultaneous streams allowed, removing ads, and adding specialized content (e.g., porn, foreign language videos).
That wouldn't really belong under billing so putting it in a separate subscription management section would be better, and then cancelling would best fit there too. Billing management would then just be managing your payment methods.
What if the subscription was just as difficult as your ideal cancellation UX flow? I would like that, too. Let the homepage just describe your product, and maybe some pricing.