EMBRAER of Brazil has been slowly expanding its market for 60 years but they've been reluctant to move into the A320/737 category. I don't understand why - there are over 12,000 orders backlogged with Airbus and Boeing, surely that's the strongest possible indicator of potential demand.

An airline placing an order for an A320 or 737 now will have a decade to wait for delivery.

Instead EMBRAER keep themselves locked in the regional jet market and are lucky to get 80 orders a year.