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https://busylight.com/ can tie in to things like MuteDeck/Streamdeck which I use, for $50.

It says $250 (but of course, pretty cool). Esp module is probably <$10. What am I missing?

Edit: misread parent, ignore.

thx for the reference, though i think the bells and whistles may have been the point.

Indeed! Market segmentation ftw ;)