Totally agree. The current ad model feels extractive on all sides. Context-based targeting feels like a more honest middle ground that doesn’t require spying on users.
If this works it will be good for everyone, the many issue with today's internet is the perverse incentives to get views or "engagement" so you can sell ad space. The ads are the goal, not the message.
Honestly a number of really really significant societal problems have their roots in surveillance capitalism
There’s no way the advertising industry giants will let it happen. But the thought alone clearly illustrates the damaging effects of advertising.