In the rest of the world, and especially in Europe, this is the norm, not the exception. On one hand there is the prevalence of US English media (hello hollywood), US english literature (esp. in tech); and on the other hand cross-consumption between EU countries is much more common.
Oh, and the content ends up being in English too, because that's how to reach many people. We don't want those to be translated, because we don't want a double translation. This is something that the US / Silicon Valley mind cannot comprehend.
Which has been baffling to me considering how many foreigners work at these companies.
It's the idea that the user has a preference for something, and it applies always and everywhere, even when it's not applicable.
If only they respected my system language. All my language settings are set to English, yet I routinely get autotranslated crap to my native language.
But they don't make those decisions. It's a UX thing, which means that in practice whoever is in charge of "driving up the numbers" is going to be making the decision; the engineers just get to cuss while implementing it.
Exactly, it's like they've never left their own state levels of ignorance