>The sale of this data should be treated as PII and "transfers of ownership" should not be implied.

Completely agree. The usual social media esque "it's a free service so you are the product" arguments don't apply here, people paid 23andme for genetic testing.

The good news is:

>"Regeneron pledged to comply with 23andMe’s privacy policy, which allows customers to have their personal information deleted upon request."

There needs to me a massive campaign to convince every single customer to file a data deletion request.