He macbooked an existin piece of design excellence. I get that that was the brief, but ooosshhh.

As a CMO once said to me: you don't want to hire me, you want me 5 years ago, so hire X

Lol at the loving description of the manufacturing process for plywood (I think technically pressure-treated oriented strand board, but, you know, plywood)

$60k for a record player that looks like a record player.

idk, I expected a bit more risk-taking and creativity given the price and exclusivity.

To be fair, those aluminum chassis ended up involving spin welding to make them stiff enough at those dimensions, which I believe had mostly been used in aerospace up until that point.

He also ruined the Vision Pro on his way out. Engineers wanted to do wireless to a Mac mini-like hub (not standalone) so the hub could have more computing power. It’s a dev device that was supposed to be the very best experience for developing the future standalone AR/VR device. But Ives forced them to do full standalone. Increasing weight, decreasing power, wasting time re-engineering the device.