It is undoubtedly very impressive. But once you're set up for it, it's probably easier than saving up the changes and doing a big release at the end of the month, because the amount of change and the amount of risk, per deployment, then is also a lot higher.

Like other commenters here have said, it doesn't mean that I can say "(scoff --) we're doing the same" if I'm doing the same relative number of releases with my tiny team. But it is validating for a small team like mine to see that this approach works at large scale, as it does for us.