Subject Alternative Name (SAN) is not an alternative in the sense that it's an alias, SANs exist because the X.509 certificate standard is, as its name might suggest, intended for the X.500 directory system, a system from the 20th century which was never actually deployed. Mozilla (back then the Netscape Corporation) didn't like re-inventing wheels and this standard for certificates already existed so they used it in their new "Secure Sockets" technology but it has no Internet names so at first they just put names in plain text. However, X.500 was intended to be infinitely extensible, so we can just invent an alternative naming scheme, and that's what the SANs are, which is why they're mandatory for certificates in the Web PKI today - these are the Internet's names for things, so they're mandatory when talking about the Internet, they're described in detail in PKIX, the IETF document standardising the use of X.500 for the Internet.
There are several types of name we can express as SANs but in a certificate the two you'll commonly see are dnsName - the same ASCII names you'd see in URLs like "news.ycombinator.com" or "www.google.com" and ipAddress - a 32-bit integer typically spelled as four dotted decimals 10.20.30.40 [yes or an IPv6 128-bit integer will work here, don't worry]
Because the SANs aren't just free text a machine can reliably parse them which would doubtless meet Rachel's approval. The browser can mindlessly compare the bytes in the certificate "news.ycombinator.com" with the bytes in the actual DNS name it looked up "news.ycombinator.com" and those match so this cert is for this site.
With free text in a CN field like a 1990s SSL certificate (or, sadly, many certificates well into the 2010s because it was difficult to get issuers to comply properly with the rules and stop spewing nonsense into CN) it's entirely possible to see a certificate for " 10.200.300.400" which well, what's that for? Is that leading space significant? Is that an IP address? But those numbers don't even fit in one byte each I hope our parser copes!