Somehow I've always read "Firebase alternative" as "alternative to Firebase Realtime Database" but now I see that what Supabase & co mean is "stuff you can put on a server once and then you won't need to do any backend stuff anymore", ie the current positioning of the Firebase brand.
I stand corrected.
(sidenote, Google's Firebase acquisition has to be one of the best-executed devtool acquisitions right? Nobody would've been surprised if they had just gobbled Firebase up, spread the team across GCP, put the product on life support and after a year told customers to just move to GCP proper, somehow. Instead they realized that "GCP Easy Mode" was worth having a separate brand for and they executed excellently on that)