> Business has never valued quality. Customers can value quality, but business only values profit margins.

If think you're really close with one nuance.

Business does not value CODE quality. Their primary goal is to ship product quickly enough that they can close customers. If you're in a fast moving or competitive space, quality matters more because you need to ship differentiating features. If the space is slow moving, not prone to migration, etc, then the shipping schedule can be slower and quality is less important.

That said, customers care about "quality" but they likely define it very differently.. primarily as "usability"

They don't care about the code behind the scenes, what framework you used, etc as long as the software a) does what they want and b) does it "quick enough" in their opinion.