The actual feature doesn't seem mind-blowingly useful to me, in the era where most of my form fields get populated for me automatically anyway. Doesn't seem bad, just I don't see it being a life changing thing. I'd hope it does not work as a way for the Post to learn a little bit about my shopping habits. Probably not. Who knows.
But what I think is cool is a ten-year commitment to any computer-based system, which is sadly rare to see these days.