As a decade long blogger I am actually thinking about writing more to paper magazines now - a 1000 paper magazine readers are more than 100 from rare Google traffic (:
A couple of days ago one of the web games in my profile frontpaged here, and while it generated a lot of traffic it was nothing like previous times. I have had much more trouble with large private mailing lists linking to things, which also leads to a more condensed rush when everyone looks at once.
Organic traffic generally appears dead, Google or not.