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Ahh, yes. Getting customers or even showing up in search is a whole different ballgame.

Thankfully, I don’t have mess with any of that. All the apps I oversee are companion apps to another service. I’m not trying to attract people _on_ the AppStore to my app. People get the app because they use the service.

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That makes a lot of sense — but apps like mine in the “Compass” category really struggle to stand out among countless bloated, ad-filled apps with hundreds of millions of downloads.

What's the incentive to "stand out" though if there is no monetization? It seems to me if there is no motive beyond just publishing an ethical X, then if users find it, they find it, and if they don't, they don't. And those looking for ethical apps (by your implied definition) will probably find it too; I've found a decent amount by filtering out apps with ads and IAP. Although TBF I use Aurora Store, and am unsure if the filter is available in the native Play Store app.

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