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There's a strong undercurrent of "silver bullet thinking" in the US, and it dovetails nicely with the relatively recently named "Lottery Effect":

http://www.nytimes.com/roomfordebate/2011/03/21/rising-wealt...

The two above things combined with the short-termist culture that is still going strong in this country help explain the appeal of the magic of "just one thing."

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There's the rub. All due respect to Leo and the guys at Buffer. It's a wonderful product. And he's sharing his learning process. I'm not dogging on them. However The email exchange with Noah Kagan is shows the mentality that so much of startup culture is stricken with: "how can I sell my soul to hit it big" not "educate me on building a sustainable business."

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