There’s so many of these log aggregators I’ve completely lost track. I used Datadog extensively and found it overpriced and a very confusing UI.
You see an explosion in offerings, and then eventually it's whittled down to a handful of survivors.
So they switch to Prometheus and Grafana and now have to manage a Prometheus cluster. Far cheaper, but far more annoying.
It doesn't help that typically most software is ancient, spits out heaps of stack traces and wall-of-text output, doesn't use structured logging and generally doesn't let itself be monitored easily.
So yeah, getting meaningful insights from a highly available observability stack will take some serious time and resources, and I can understand smaller companies just handing it over to a third party so they can get on with their core business (AKA easy billing).