Stop Fooling Around, Jump Into Search, And Triple Your Stock Price
businessinsider.com
businessinsider.com
Additional thought: This could really help them monetize mobile which may actually push it to be a possibility. They have tons of trouble monetizing mobile users (and see the shift as more users access the service that way), so if they could nail local search it could be a huge win for them.
I wonder how many years they could get away with it before the government broke them up?