At the end of the day, adding advertisements will bite them in the ass, especially with longer movies, because they can't schedule as many screenings per day as they have in the past.

If that doesn't do the trick and they don't backtrack, and you have to catch a movie at AMC (god help you) just come later. Currently, AMC says the movie starts at 7:00pm, we all know to come at 7:25pm to catch the end of things. If they add 10 minutes of ads, make that 7:35pm. You don't have to see the ads, just don't trust the start time.

AMC has provided a unilaterally terrible experience for filmgoers for years, and they should be ashamed to be one of the primary operators in the country. I love and support the independent cinemas in my area, and when I think of AMC, I think of popcorn-strewn hallways, worn-down seats, and having to navigate a depressing half-dead mall in order to go there. While I'm empathetic to those who only have AMC in their area, otherwise, just go somewhere that actually knows how to run a movie theater.