We did some test shoots for a couple established agencies (Elite, Q Models) and were looking to get into more doors. My partner's girlfriend at the time was a model so I asked her to get us a meeting with her bookers. Her [strong] opinion was that for a variety of seemingly good reasons (too long to list here) web video would never work in the modeling industry and we were pretty much wasting our time.
Five minutes later, on a completely unrelated topic, she mentioned that her best friend, also a model, was going on a video shoot that week. Turned out her agency (Wilhelmina) thought this new online video thing was, ya know, promising.
I am still scratching my head over that one. She wasn't your stereotypical 18-year old airhead and she was clearly sympathetic to our cause...