It's weird to me that "the other side" that anyone might care about is how employees are treated. Frankly, I don't really give a fuck how a bunch of incredibly smart and talented people in an awesome job market are treated. I figure that's their (pretty easy) problem to solve.
If someone wants to write an article about "the other side" then write something about the users for whom Zynga's products are actually providing value as opposed to serving as artless black-holes of attention and creativity.