I can see a future where Chrome will use the system resolver for everything except Google's advertising domains, and those name resolutions will be impossible to block because they're going to a Google IP that may also serve services you want. Maybe Chrome would get called out for this change and they'd back it off.

But I doubt that a smart TV that does this would get called out, and even if they were the response would likely be "Oh, that model is three months old and we don't do firmware updates, sorry."