I saw that, I just didn't connect it with newly added multimodal image generation. I knew variations of style transfer (or LoRA for SD) were possible for years, so I assumed it exploded in popularity purely as a meme, not due to OpenAI making it much more accessible.

Again, I was aware that they added image generation, just not how much of a deal it turned out to be. Think of it like me occasionally noticing merchandise and TV trailers for a new movie without realizing it became the new worldwide box office #1.

Oh you mean the trend of the day on the social media monoculture? I don't take that as an indicator of any significance.