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> "... and a fluidity that only Apple can achieve ..." (from the promo video on https://www.apple.com/newsroom/2025/06/apple-introduces-a-de... )

I'm excited to see this effect turned into a WebGL library in literally a week by some smart devs out there, and then adapted by Material Design in another month. Really? Only apple? This kind of rhetoric might have worked on me 20 years ago, but today it's just sad how obviously false it is.

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Don't get me wrong. I'm all for people sharing what they created with joy. And I'll even rejoice with you if it's genuinely cool. But to say "only we can do this" is like saying "we're the best, all of you are beneath us, and you always will be" and is just really off putting. I get that it's a marketing tone, but you could have just omitted those words "only apple can achieve" and just showed off the really cool thing you had and got us excited about that, rather than putting focus on the company itself. It's like how in movies they say show don't tell. Just show us the product, don't tell us how great you are.

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