It's X, the company that took the brand "Twitter," valued at multiple billion dollars, and changed it to X because its owner thought X was a pretty cool name, and did it without telling any of the UI designers in advance.
So many products, printed packaging, websites, business cards, games, etc. had the Twitter logo and link on them. It was even integrated into iOS at one point.
This wasn't the first time either.. he tried it with PayPal as well, but they said no, we aren't doing X as the name for PayPal.
The boss can do what they want like all bosses, but this wasn't a decision based on fiduciary value for the shareholders.
I hope that if I ever go crazy, there's someone who loves me that I trust that's around me to tell me when something I thing is cool is actually incredibly stupid.