Ask HN: Small bootstrapped founders – how do you prioritize resource allocation?
When you planning your monthly\quarterly plan - what methods do you use for prioritizing resources (time and\or money) between product development and marketing\sales?
My app is relatively feature rich right now so I would say I spend a lot more time on marketing. I still add features of course (and they are a form of marketing), but with AI help these take a lot less time than they used to. Trying to figure out distribution channels, build awareness and so on is the hard yards in 2025.
Or, was there an earlier point you recognize today you should have focused on marketing? If yes - how could you recognize a point like this next time?
So it has been incremental, add stuff, market stuff, get customer feedback (where did they find it, what were they looking for etc)... then rinse and repeat. Not sure how useful this is, maybe doesn't quite answer your questions.
Ultimately you need to know who your early market is and try and double down on that, get people into the top of the funnel basically. If your funnel is dry, you have no chance.